Market Research

Research

Just as education is built on knowledge, so marketing should be based on a thorough understanding of its stakeholders’ motivations, beliefs and actions.

Compared with some other countries, education in the UK uses research surprisingly sparingly. Institutions spend large sums of money on creative work, media campaigns, new courses, and a variety of strategic marketing decisions, yet too often decisions are made on the basis of personal preference, past performance, personal desire, habit or intuition.

Whilst all of these may have a place, relatively small sums of money spent on research can sometimes produce excellent value – one of our clients invested a four figure sum and were able to achieve a seven figure saving.

At 360 Education, we believe in the power of research to enlighten and assist when it comes to education advertising. We are able to carry out many research studies in house – desk research, focus groups, on-line surveys, one-to-one and telephone interviews, etc - and on those occasions where additional expertise is required, our long established “collaborative network” enables us to draw down additional, specialist, resources as required.

Consultancy

Our Consultancy offering is based upon a wealth of experience, and has included such diverse projects as advising on the boarding model for a prep school and the naming of a university, helping to determine new sales channels for a distance learning project and developing a regional public affairs strategy. We conduct leadership and management training, and have experience in change management including mergers and support for new leaders, and quality improvement.

As far as both research and consultancy are concerned, we believe that our strength, our USP if you like, is our ability to interpret and contextualise within the education sector, thus ensuring that our findings are all the more pertinent and your costs are lower as you don’t need to pay for the learning curve of non specialists.