Marketing Communications

At heart, our job is to communicate. Whether it be a question of attracting students, raising awareness, reinforcing brand values, influencing opinion formers, motivating donors, recruiting staff or keeping alumni informed, there is a story to be told, in a particular way, and it’s our job to tell it on your behalf.

Many agencies have great, award winning creative teams. We’re certainly no exception.

However, crucially, we also believe in RELEVANT creativity, an approach that is always, always, audience-centred, and concentrates on interesting that audience, involving them in what we have to say, delivering to them the key messages and motivating them to respond appropriately. Between them our creative and studio teams have worked for nearly two dozen educational institutions, producing education advertising for courses and for staff recruitment, literature and prospectuses, and brand support and student attraction – and relevance and effectiveness has been central to their work.

You still hear a lot about legacy media, off and on line solutions, the new digital world. That’s very twentieth century. At 360 Education, we don’t think like that. We just see problems which require solutions, and that there is an ever increasing range of tools available for that purpose. We all – account teams, media planners, creative gurus - see it that way and think that way. Of course, we understand the techniques, benefits and technologies of digital and search media (actually, we’re quite good at using them imaginatively) but we would say the same about print, direct mail, outdoor and so on.

When it comes to media, we buy well, and we can buy anything. International? An associate company specialises in it, and our associate agencies in North America and Australia advise and help. SEO? We have a starter pack for those wanting to dip their toe in the water, and a partner who can handle the biggest campaigns with the most complex reporting requirements. National, regional, local, “trade”, specialist? Our bread and butter. TV and radio? No problem at all.

What about measurement? We take it for granted that it is no longer acceptable to know that half the budget is working, but not which half. Our AdManager system provides clients with essential management and advertisement data, in confidence of course. It can provide insights into what’s effective and what’s producing the ROI. It can act as an archive for all the work we’ve produced for you, and as a notice board for you to look at schedules, competitive ads and general information. You’ll find it very useful.

One last thing. Everyone always talks about integrated communications, be it in terms of “old” and “new” media, integrating creative and media, or in terms of reaching all the various stakeholder groups, internal and external. We actually deliver it.