No doubt after the Election we will hear about the impact that the digital communications revolution has had on the fortunes of the various parties – and no doubt the reports will be as contradictory as their policies.  However, when normal service resumes, and we go back to attracting students and recruiting staff (assuming that there is any money of course), there will certainly be some lessons for education marketers.

Actually, one of the key lessons is that things are changing, and that experimentation beyond the tried and trusted is important, if only to learn what doesn’t work – a toe in the water is less costly than a full scale disaster.  And in our world, there are always new things to try….

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