Disciplinary issues, truancy, special needs (to integrate or to separate) – some of the everyday problems which beset teachers in our schools, and that’s before you get to the administration, let alone actually start to teach!

Teachers are not necessarily equipped to be social workers, psychiatrists, or, heaven forbid, policemen, yet even the most damaged (in the widest sense of the word) children can be helped with the right care and attention – see www.kidsco.org.uk, the charity founded by Camila Batmanghelidjh in 1996.  Of course, such care and attention costs money, but in today’s climate, with disruptive pupils in particular, it is exclusion that sometimes seems as though it is becoming the weapon of first, not last, resort. 

Such – neglect? - however can be an expensive solution – expensive in human terms, because it can lead to semi-literate adults with significant unemployment issues, perhaps even drug abuse and criminality, but expensive too in cash terms, because of the opportunity cost to the economy as well as the additional costs to the public purse in terms of the justice and health systems. 

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We are delighted to announce that as of July 6th, Martin Bojam is joining 360 Education as Managing Partner. Martin was, until recently, Deputy Chairman of JWT Education, providing market research, brand development and marketing communications for education institutions of all kinds on a global basis, and is looking forward to building a similar practice at 360.

Martin has over 10 years experience in the education sector and works across the spectrum of British education, from universities, FE Colleges and business schools to independent schools and organisations such as the British Council.  He has collaborated with many industry bodies such as CASE, NAFSA, English UK and AMBA, and has spoken at many of their conferences, in the UK and elsewhere.

A graduate of LSE, Martin started his career in fmcg marketing before moving to work in a number of marketing and advertising agencies, specialising in strategically based solutions to communications problems.  He has considerable experience in the market research and consultancy fields.

"I'm tremendously excited to be joining a group of highly experienced professionals, who really understand how to apply marketing thinking to real world problems. Education is my passion, and I am very confident that at 360 Education we have an immensely attractive offer for the sector, as it enters a period of unparalleled threats and opportunities."