Well, here goes, my first ever blog. Time, I guess, for me to join the 21st century.

Last December, Ian Rowley (Director of Development, Communications and Strategy at the University of Warwick) and I gave a talk at the CASE Asia-Pacific Conference in Hong Kong. It was entitled “The Perfect Storm” and was about the confluence of trends in demographics, globalisation/competition, finance, and technology, leading inexorably to a vision of a small number of elite campus based institutions whilst everyone else sat at home studying in front of their computers. Needless to say, the white knight riding to the rescue was called Branding, on his trusty steed Marketing.

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